1. Who this policy covers
This policy explains how Commonwealth Marketing (“Commonwealth”, “we”, “us”) collects, uses, shares and protects personal information when you visit our website, contact us, work with us as a client, or appear in content we produce.
We follow Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).
2. Who’s responsible
The owner of Commonwealth Marketing is responsible for our privacy practices and acts as our privacy officer. You can reach them at info@commonwealthmarketing.ca with “Privacy” in the subject line.
3. What we collect
When you contact us
Your name, business name, phone number, email address (if you give it), type of business, the languages your customers speak, the plan you’re interested in, the best time to call you, and anything you write in your message.
When you become a client
Contact and billing details, information about your business, and the content of our proposals, approvals and messages. Payments are handled by our payment processor. We don’t see or store your full card number.
When we produce content
Video, photos, voice recordings and names of people who agree to appear in our content, along with their signed release forms. We collect voice samples for AI voice work only with the person’s written consent.
Advertising reports
Performance data from advertising platforms, such as impressions, clicks and costs. This data is mostly combined and usually does not identify individual people.
What we don’t want
Please don’t send us sensitive information, such as health or financial details, through our website or by email.
4. How we use it
- To reply to your inquiry and set up a call.
- To prepare proposals and agreements.
- To deliver our services: filming, translating, producing, running ads and reporting.
- To bill you and keep the business records the law requires.
- To send marketing emails, but only if you’ve agreed (see section 6).
- To meet our legal obligations, protect our rights and prevent misuse.
We don’t sell personal information, and we don’t use it for purposes you haven’t agreed to unless the law requires or allows it.
5. Consent
We ask for your consent when we collect personal information, unless the law allows otherwise. When you send us an inquiry, you agree that we can use your details to reply. Anyone who appears in our content signs a release first.
You can withdraw your consent at any time by emailing us, subject to legal or contractual limits. We’ll explain what withdrawing means for you. For example, we may not be able to keep providing a service.
6. Emails and marketing
We only send commercial electronic messages, such as marketing emails, to people who have agreed to receive them or where the law otherwise allows, such as replying to your inquiry.
Every marketing message identifies us and includes a simple way to unsubscribe. We process unsubscribe requests within 10 business days, as CASL requires.
7. Who we share it with
We share personal information only with service providers that help us run our business, and only what they need. They must protect it and use it only for the work we give them:
- Advertising platforms, such as Meta Platforms, Inc., to run and measure ads.
- Payment processors, such as Stripe or the processor named on your invoice, to take payments.
- AI voice and editing tools, such as ElevenLabs, to produce voiceovers from scripts and, only with written consent, voice samples.
- Email, cloud storage and productivity providers, to communicate and store files.
- Freelancers who help us, such as editors, translators, native-speaker reviewers, voice talent and creators, who are bound by confidentiality.
We may also share information when the law requires it, to protect our rights or safety, with your consent, or as part of a sale or transfer of our business, in which case we will tell you.
8. Storage outside Canada
Some of our service providers store or process information outside Canada, including in the United States. While it is there, it is subject to the laws of that country and may be accessed by its courts, law enforcement and national security authorities. We choose providers that use appropriate safeguards.
9. Video, voice and likeness
- People who appear in our videos sign a release that explains how the footage will be used.
- If someone withdraws consent, we stop using their image or voice in new content, and we work with our client to remove ads that are still running wherever reasonably possible.
- We only create a synthetic (AI) version of a person’s voice with that person’s written consent, and only for the purposes they agreed to. We delete voice samples and voice models when the project ends or consent is withdrawn, unless the person agrees otherwise.
- We never create AI-generated faces of real or invented people.
- We don’t film anyone under 18 without written consent from a parent or guardian.
10. Data we handle for clients
When our ads collect information from a client’s customers, such as a WhatsApp message, a lead form or an offer redemption, that information belongs to the client’s business. We access it only to run the campaign and report results, following the client’s instructions, and the client’s own privacy practices apply.
If you contacted one of our clients through an ad, please contact that business about your information. We will help them respond.
11. This website
- This website does not use cookies, analytics or advertising pixels. If we add any, we will update this policy first and ask for consent where the law requires it.
- The website loads fonts from Google Fonts. To show them, your browser connects to Google’s servers, which receive your IP address and basic browser information. Google’s privacy policy covers that data.
- Our contact form does not store your information on this website. It prepares an email that you send from your own email app, and we receive it in our email inbox.
12. How long we keep it
- Inquiries that don’t lead to work together: up to 2 years, then deleted.
- Client business and billing records: at least 6 years after the end of the tax year they relate to, as Canadian tax law requires.
- Raw footage and project files: up to 2 years after a project ends, unless the client asks us to keep them longer or delete them sooner.
- Release forms: for as long as the content is in use, plus 2 years.
- Voice samples and AI voice models: deleted when the project ends or consent is withdrawn, unless the person agrees otherwise.
When we no longer need information, we delete it or make it anonymous.
13. How we protect it
We use reasonable safeguards for the sensitivity of the information, including password-protected accounts with two-step verification where available, access limited to people who need it, and reputable service providers. No method of storing or sending information is completely secure, but we work to protect your information and fix problems quickly.
14. Your rights
You can ask to see the personal information we hold about you, how we have used it and who we have shared it with. You can also ask us to correct it if it is wrong. Email us at info@commonwealthmarketing.ca. We will respond within 30 days, as PIPEDA requires, and we may need to confirm your identity first.
In rare cases the law allows or requires us to refuse a request. If that happens, we will explain why.
15. If something goes wrong
If a breach of our safeguards creates a real risk of significant harm to you, we will notify you as soon as possible, report it to the Office of the Privacy Commissioner of Canada, and keep a record of it, as PIPEDA requires.
16. Children
Our website and services are meant for businesses. We don’t knowingly collect personal information from children through our website. If you believe a child has sent us information, contact us and we will delete it.
17. Changes to this policy
We may update this policy. The date at the top of this page shows the latest version. If we make a significant change, we will post it here and, for current clients, let you know by email.
18. Contact and complaints
Questions or concerns? Email info@commonwealthmarketing.ca with “Privacy” in the subject line. We will try to resolve your concern quickly.
If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner of Canada.